Feb 10, 9:00 am
M.A.C has done it again. First it was Barbie, then it was Hello Kitty and now it’s Wonder Woman! MAC has partnered up with the amazing DC Comic’s team and has created a new cosmetics featuring Wonder Woman. There are over 33 new pieces in this collection with DC Comic’s mark of approval. If you are an avid comic book fan or a fan of Wonder Woman these are must have collectors items. Even if you do not wear makeup there are still wonderful items you can purchase such as a mirror, t-shirt or large tote bag. All of which are available online at maccosmetics.com.
Some super cool features with the new Wonder Woman collection are jumbo sized lipglasses, MSF powders, blush and penultimate liner. Each of these items have been created in a jumbo sized packaging to show off the size in which Wonder Woman would use. Wonder Woman (being an AMAZON and all) definitely needs jumbo size or she would be going through her gloss way to quickly.
Make sure if there is anything you want from this collection you go shopping today or it may be gone!
James Gager
Senior Vice President & Creative Director
Q: Wonder Woman is the most popular superheroine of all time, and M·A·C is the most beloved cosmetics line. What else do you two have in common?
A: What M·A·C and Wonder Woman both share is the idea of empowerment. She’s an iconic character and a brand unto herself: Wonder Woman is empowered to do the most magical, wonderful things to save the day. With M·A·C, our products empower women by allowing them to look great and feel better than they ever have in their lives.
Q: While anyone who’s a comics fan knows the Wonder Woman mythos by heart, not all of us know the origin of this collaboration. Can you tell us how it came together?
A: We’re always looking for unique, interesting, unexpected collaborations. Recently, there’s been a revived interest in comic books, but more importantly, it feels like this collection touches the zeitgeist of women being more powerful and influential than they ever have been before, politically, financially and culturally. It’s the right partnership at exactly the right time. We have a list of dream collaborations, and Wonder Woman was one that just happened to fall into place perfectly. Of course, it’s never quite that easy (laughs).
Q: How does this collection reflect Wonder Woman’s two greatest assets: unrivalled physical prowess and divine beauty?
A: We decided to take a really fun direction that’s somewhat literal. Since Wonder Woman has this amazing strength, we decided that the products in the collection should be larger than anything we do; from the size of the compacts to the jumbo blush, this collection is literally larger than life! That was the attitude we took. We also decided that instead of assigning a model to express the look, because the genesis of this collection was a comic book character, we worked with an illustrator to develop a comic exclusively for the displayers and visuals.
Q: So tell us, what is Wonder Woman up to these days?
A: Wonder Woman is very busy fighting the evils of her arch-enemy Medusa, making sure Medusa doesn’t turn the women of the world into Plain Janes. She uses the power of makeup to eliminate dullness and make women beautiful, which is the role our makeup artists play in real life. They use their skills and products and artistry to make any woman who feels like a Plain Jane look and feel ”wonder”ful.
Q: Wonder Woman recently got a well-publicized makeover, but the imagery in this campaign features her more traditional look. Is there a reason for that?
A: We wanted to go with the more universal, traditional look. We live in a time when people really want to honor icons – her look is both classic and modern.
Q: If you could choose any superpower, what would it be?
A: I’d like to be able to charm or persuade anyone at any time, in any place, and get anything I wanted from them. It reminds me of the character in the Patrick Süskind novel, Perfume, who is able to seduce people with fragrance as the ultimate aphrodisiac. That’s a pretty powerful ability! Hey, it could come in handy.
